This Privacy Policy describes how Dermatology Specialists of Canton (“Company,” “we,” “us,” or “our”) collects, uses, protects, and shares information when you visit https://canton.thedermatologyspecialists.io (the “Website”) or interact with us, including through SMS/text messaging services.
By using our Website or opting into our communications, you agree to the practices described in this Privacy Policy.
1. Information We Collect
We may collect the following categories of personal information:
a. Information You Provide Voluntarily
Full name
Email address
Mobile phone number
Appointment details
Messages submitted through forms
SMS opt-in consent and timestamp
b. Automatically Collected Information
IP address
Browser type and device information
Pages visited and time spent on the Website
Cookies and tracking technologies
c. SMS Messaging Data
When you opt in to receive SMS communications, we may collect:
Mobile phone number
Consent records (date, time, source of opt-in)
Message history
Carrier delivery confirmations
2. How We Use Your Information
We use your information to:
Schedule and confirm appointments
Send reminders and service updates
Provide promotional offers and announcements
Respond to inquiries and customer support requests
Improve Website functionality and user experience
Comply with legal and regulatory requirements
Maintain A2P 10DLC messaging compliance
We only send SMS messages to individuals who have provided prior express consent. We maintain documented records of SMS consent in compliance with applicable carrier and regulatory requirements.
3. SMS Communications & Consent
If you provide your mobile phone number and opt in:
You consent to receive SMS messages from Dermatology Specialists of Canton.
Messages may include appointment reminders, service notifications, promotional offers, and important updates.
Message frequency may vary. You may receive up to 4 messages per month depending on your interaction with our services.
Standard message and data rates may apply depending on your carrier plan.
You may opt out at any time by replying:
STOP to unsubscribe
HELP for assistance
After opting out, you will receive one final confirmation message, and no further SMS messages will be sent unless you opt in again.
Your SMS consent is not shared with third parties for marketing purposes
4. Sharing of Information
We do not sell, rent, or trade your personal information.
We may share your information only with:
Trusted service providers who assist in operating our Website
SMS platform providers for message delivery
Legal authorities when required by law
Mobile phone numbers and SMS consent data will not be shared, sold, rented, or disclosed to third parties for marketing or promotional purposes.
5. Data Protection & Security
We implement reasonable administrative, technical, and physical safeguards to protect your personal information against unauthorized access, disclosure, alteration, or destruction.
While we strive to protect your information, no electronic transmission or storage system can be guaranteed 100% secure.
6. Data Retention
We retain personal information only for as long as necessary to:
Fulfill the purposes described in this policy
Maintain legal and regulatory compliance
Enforce our agreements
Resolve disputes
You may request deletion of your personal information by contacting us directly.
7. Your Rights & Choices
You have the right to:
Request access to your personal data
Request correction of inaccurate information
Withdraw consent for SMS communications
Request deletion of your information where applicable
To exercise these rights, contact us at:
Phone: (734) 495-1506
Website: https://canton.thedermatologyspecialists.io
8. Cookies & Tracking Technologies
Our Website may use cookies and tracking technologies to:
Improve functionality
Analyze traffic patterns
Enhance user experience
You may disable cookies through your browser settings; however, certain features may not function properly.
9. Third-Party Links
Our Website may contain links to external websites. We are not responsible for the privacy practices of third-party websites.
10. Children’s Privacy
Our services are not directed toward individuals under the age of 13. We do not knowingly collect personal information from children.
11. Policy Updates
We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last Updated” date.
Continued use of our Website or services after changes constitutes acceptance of the updated policy.
12. HIPAA Compliance & Protected Health Information (PHI)
Dermatology Specialists of Canton is committed to protecting the privacy and security of your Protected Health Information (“PHI”) in accordance with the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”) and applicable federal and state regulations.
A. Protected Health Information (PHI)
PHI includes information related to:
Medical conditions
Treatment details
Appointment history
Health-related communications
Payment for healthcare services
We collect, use, and disclose PHI only as permitted by law and solely for purposes including:
Providing healthcare services
Scheduling and confirming appointments
Processing payments
Healthcare operations and coordination
B. SMS & HIPAA Considerations
While we take reasonable safeguards to protect your information:
SMS/text messaging is not always a fully secure communication channel.
By opting into SMS communications, you acknowledge and accept potential inherent risks associated with electronic messaging.
We limit SMS content to appointment reminders, general updates, and necessary communications unless otherwise authorized by you.
We do not send detailed medical diagnoses or sensitive health information via SMS unless explicitly requested and authorized. If you prefer not to receive healthcare-related information via SMS, you may request alternative communication methods by contacting us.
C. Safeguards
We implement appropriate administrative, technical, and physical safeguards to:
Protect PHI from unauthorized access
Prevent improper disclosure
Ensure secure data handling
Access to PHI is restricted to authorized personnel only.
D. Business Associates
We may share PHI with trusted third-party service providers (“Business Associates”) who assist in operating our services. These providers are required to comply with HIPAA and applicable privacy regulations.
E. Patient Rights
Under HIPAA, you have the right to:
Access your health information
Request corrections
Request restrictions on certain disclosures
Receive an accounting of disclosures
To exercise these rights, contact:
Phone: (734) 495-1506
Website: https://canton.thedermatologyspecialists.io
13. Contact Information
If you have questions about this Privacy Policy or our data practices, please contact:
Dermatology Specialists of Canton
Phone: (734) 495-1506
Website: https://canton.thedermatologyspecialists.io
For related terms governing use of our services, please review our Terms & Conditions at:
https://canton.thedermatologyspecialists.io/terms-conditions